Aapne aksar kamyab entrepreneurs ki kahaniyan suni hongi jinhon ne apni ijaadat (inventions) se duniya badal di. Lekin kya aapne kisi aisay entrepreneur ke baray mein suna hai jiski apni hi kamyab ijaad uske liye zaati (personal) tabahi ka sabab ban gayi ho? Yeh sachi aur thori si mazaqia (funny) kahani hai Gary Kremen ki, woh shakhs jisne 1995 mein dunya ki pehli bari online dating website, Match.com, banayi thi. Yeh online dating ki kahani ka sab se anokha baab (chapter) hai, jahan iske baani (founder) ne apni hi website par apni girlfriend ko kho diya.
The Birth of an Idea: Match.com (Ek Naye Idea Ka Janam: Match.com)
1990s ki dahai (decade) ke wast (mid) mein, jab internet abhi naya naya tha, Gary Kremen ne ek inqilabi idea socha. Unhon ne tasawwur kiya ke internet ko logon ko romantic rishton ke liye jorne ke liye istemal kiya ja sakta hai. Us waqt, yeh ek ajeeb aur ghair-riwayati (unconventional) khayal tha. Is khayal ko haqeeqat mein badaltay hue, unhon ne 1995 mein Match.com launch ki, jo pehli dating website kaun si thi ke sawal ka sab se ahem jawab hai. Is website ne logon ko apne ghar beth kar apne liye sathi (partner) talash karne ka mauqa faraham kiya.
A Test Gone Unexpectedly Right (Ek Aisa Test Jo Umeed Se Zyada Kamyab Raha)
Apni website ko behtar bananay ke liye, Gary Kremen market research kar rahe thay. Woh janna chahte thay ke khawateen is website ko kaise istemal karti hain aur unka tajarba (experience) kaisa rehta hai. Is maqsad ke liye, unhon ne apni us waqt ki girlfriend se darkhwast ki ke woh Match.com par ek profile banaye aur usey istemal kar ke apna feedback de. Unki girlfriend ne unki baat maan li.
Lekin is test ka nateeja woh nikla jiski Gary ne kabhi tawaqqo (expectation) nahi ki thi. Unki girlfriend ne na sirf website istemal ki, balke wahan uski mulaqat ek aur shakhs se ho gayi. Guftugu barhi, pasand ka izhar hua, aur aakhir-kaar, unki girlfriend ne Gary Kremen ko usi shakhs ke liye chhor diya jis se woh unhi ki banayi hui website par mili thi. Gary Kremen ki yeh anokhi kahani Silicon Valley mein ek legend ban gayi.
The Ultimate Proof of Concept (Sab Se Bara Saboot)
Agarche yeh Gary ke liye ek bara zaati dhachka (personal blow) tha, lekin बतौर (as an) entrepreneur, woh is baat ko tasleem karne par majboor ho gaye ke unki ijaad na-qabil-e-yaqeen had tak muassar (effective) thi. Baad mein, unhon ne mazaq mein is waqiye ka zikar karte hue kaha ke yeh is baat ka “ultimate proof” tha ke unki website waqai kaam karti hai. Unka kehna tha, “Match.com itna kamyab tha ke isne meri apni girlfriend ko mujhse cheen liya!”
A Personal Loss, A Global Success (Ek Zaati Nuqsan, Ek Aalmi Kamyabi)
Is zaati nuqsan ke bawajood, Match.com kamyabi ki bulandiyon par pohanch gaya. Yeh website ek aalmi (global) brand ban gayi aur isne poori online dating industry ki bunyad rakhi. Aaj hum jo Tinder, Bumble, aur deegar dating apps dekhte hain, un sab ka safar kahin na kahin Match.com se hi shuru hua tha.
Gary Kremen ki yeh kahani is baat ki yaad dehani hai ke innovation ke nataij (consequences) kabhi kabhi kitne ghair-mutawaqqi (unexpected) ho sakte hain. Yeh online dating ki kahani ka woh sab se dilchasp hissa hai jo humein hamesha yaad rahega.
