Tasawwur karein ke aap social media par apne pasandeeda influencer ki post dekh rahe hain, aur aapko yeh nahi maloom ke woh post ek hakoomat (government) ne sponsor ki hai taake ek jang (war) ke baray mein aapki raye (opinion) tabdeel ki ja sakay. Yeh koi science fiction film ka scene nahi, balke woh haqeeqat hai jo aaj kal samne aa rahi hai. Media reports ke mutabiq, Israel apni image ko behtar bananay aur Ga-za par jari karwaiyon (operations) par aalmi tanqeed (global criticism) ka muqabla karne ke liye American social media influencers ko hazaron dollars ada kar raha hai.
Yeh digital daur ki ek aisi jang hai jahan maidan-e-jang social media feeds hain aur hathyar ‘likes’ aur ‘shares’ hain.
From Headlines to Hashtags (Surkhiyon Se Hashtags Tak)
Hamesha se jang sirf zameen par nahi, balke logon ke dilon aur dimaghon mein bhi lari jati hai. Pehle yeh kaam akhbaron (newspapers) aur TV channels ke zariye hota tha. Lekin aaj, jahan karoron log apni khabron ke liye Instagram, TikTok, aur YouTube par inhisaar (depend) karte hain, wahan raye aam (public opinion) ko humwar karne ka maidan bhi tabdeel ho chuka hai.
Israel ko Ga-za mein apni karwaiyon ki wajah se duniya bhar mein, khaas kar naujawan nasl (younger generation) ki taraf se, sakht tanqeed ka saamna hai. Is manfi (negative) narrative ka muqabla karne ke liye, riwayati media (traditional media) kafi nahi raha. Lihaza, ek nayi hikmat-e-amli (strategy) apnai gayi: un logon tak pohncha jaye jin par naujawan nasl sab se zyada aitemad (trust) karti hai – yaani social media influencers.
The $7,000 Strategy: How It Works (Ek Post Ke $7,000: Yeh Hikmat-e-Amli Kaise Kaam Karti Hai)
Reports ke mutabiq, Israeli hakoomat influencers ko har pro-Israel post ke liye $7,000 tak ki raqam ada kar rahi hai. Is strategy ke chand ahem pehlu yeh hain:
- Targeted Audience: Yeh un influencers ko target kar rahe hain jinke followers zyada tar America mein hain, taake wahan ki raye aam par asar dala ja sakay.
- Ready-Made Content: Influencers ko aksar pehle se tayyar shuda content, videos, aur hashtags faraham kiye jatay hain, jinhein woh apne andaz mein share karte hain.
- Authenticity Illusion: Yeh posts aksar “paid partnership” ke label ke baghair ki jati hain, jis se followers ko yeh ta’assur milta hai ke yeh influencer ki apni zaati raye hai, na ke ek “sponsored” paigham. Is se is propaganda ka asar kayi guna barh jata hai.
The Blurring Line: Authenticity vs. Propaganda (Mitm-ti Lakeer: Asliyat Banam Propaganda)
Yeh hikmat-e-amli kayi sanjeeda ikhlaqi sawalat (ethical questions) ko janam deti hai. Jab paison ke badlay mein siyasi nazaryat (political ideologies) farokht (sold) kiye jayen, to asliyat aur propaganda ke darmiyan farq karna mushkil ho jata hai.
- Dhoka Dahi Ka Ansar (Element of Deception): Jab followers ko yeh nahi bataya jata ke content sponsored hai, to yeh unke aitemad ke sath ek qisam ka dhoka hai.
- Misinformation Ka Khatra: Is tareeqay se adhoori ya ghalat maloomat ko bhi phehlaya ja sakta hai, kyunke log apne pasandeeda influencers par aankh band kar ke yaqeen kar letay hain.
- Digital Daur Ka Naya Norma? Kya mustaqbil mein hakoomatein aur baray idaray isi tarah raye aam ko control karne ki koshish karenge? Yeh ek khatarnak rujhan (trend) hai.
A Lesson for Every Social Media User (Har Social Media Sarif Ke Liye Ek Sabaq)
Israel ka yeh qadam is baat ka wazeh saboot hai ke aaj ke digital daur mein “information warfare” ek haqeeqat ban chuki hai. Yeh hum sab ke liye ek sabaq hai ke social media par nazar anay wali har cheez par yaqeen na karein. Har post, har video, aur har story ke peeche ek maqsad ho sakta hai. Ek zimadar digital shehri honay ke naate, yeh hum par lazim hai ke hum maloomat ko tanqeedi nazar se dekhein aur hamesha sources ki tasdeeq (verify) karein.
